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Help me choose

Tell us what you like and we will point you at the closest thing we make.

Two quick things to check, then pick a direction. Takes about a minute.

First, what you are getting

Every ROOK bottle is 30 ml of concentrated aroma. It is a flavouring and it arrives unmixed, so it is not ready to use as supplied. There is no nicotine in it.

Because it is concentrated it goes further than the bottle size suggests. Start lighter than you think you need, taste, and work up from there.

02The ROOK range

Now pick a direction

The ROOK range scored one to five for intensity, sweetness, cooling and throat.
FlavourIntensitySweetnessCoolingSharpnessAction
Black Ice
Intensity5/5
Sweetness3/5
Cooling4/5
Sharpness5/5
Get notified
Cherry Ice
Intensity4/5
Sweetness4/5
Cooling3/5
Sharpness3/5
Get notified
Grape Ice
Intensity4/5
Sweetness3/5
Cooling3/5
Sharpness3/5
Get notified
Lychee Ice
Intensity3/5
Sweetness3/5
Cooling3/5
Sharpness2/5
Get notified
Pina Colada
Intensity4/5
Sweetness4/5
Cooling1/5
Sharpness2/5
Get notified

How to read the meters

Every flavour page has four meters, scored against our own range rather than the whole category. A full bar for cooling means the coldest thing we make, not the coldest thing you have ever had.

  • Intensity. How loud the flavour is.
  • Sweetness. How sweet it reads.
  • Cooling. How cold the finish is.
  • Sharpness. How dry and sharp the finish is, against how round and soft.

Which three are launching

Black Ice, Cherry Ice and Grape Ice go out in the first run. Lychee Ice and Pina Colada are finished and follow later. All five are on the range page so you can see where the first three sit.

Still stuck

Send us a message through the contact form. Tell us what you like and what you like about it, and we will tell you which of ours comes closest.

Join the list

ROOK is not on sale yet. Leave your email and we will tell you the morning the first batch lands, before it goes anywhere else.

Adults 18 or older only. We send a note when there is something worth saying, and nothing else.